Giorgi Ghlonti

This research shows the Georgian people opinion and their point of views to the Italian and Spanish fashion brands rationally and emotionally which are related to price, primary characteristic, secondary features, product reliability of the rational side and quality, credibility and feelings of the emotional side in Georgia fashion market. This exploratory research was to study the market share prediction of Italian and Spanish fashion brands in Georgia fashion market by expectancy value model and also Georgian young consumer attitudes towards those fashion brands. This study was approached in the form of a case study, and using Zara, Mango and Massimo dutti as the Spanish brands and Giorgio Armani, Versace and Diesel as the Italian brands. Quantitative and qualitative survey was used as the research method to gather primary data by designing two kinds of questionnaires for 96 and 84 sample sizes. SPSS and Microsoft excel were used to analyze the data gathered from this study. Also during the research some differences between consumption of the Italian and Spanish were found on fashion market. The main differences between Georgian Respondents idea were about Spanish brands’ slightly bigger spending on fashion and more purchasing, and their more frequent visits and it was also discovered that respondents valued Italian bands more. The aim of this research is to help those fashion brands to improve their marketing strategy to increase their market share and also to be useful for other fashion companies and brands which they want to get familiar and enter into the Georgia fashion market, also to know the young consumer attitudes and behavior.

The paper is dedicated to the problems of development of analytical information resource management systems. The author present a service-oriented architectural solution that provides data collection and aggregation at the points where information emerges. The user is provided with a set of functional complexes, allowing to build the applications covering the entire lifecycle of analytical information resource from the planning data collection to the stages of data processing.   

Attempts of reaching sustainable optimal position for any subject areas are often faced with the problems caused by the presence of corrupted information resource. The problems of design and management of unified analytical information space are studied. Its structure, composition, obligations and dynamics are determined. The sources of information are revealed along with the criteria of minimization of cost and time expenditures for storage, treatment and analysis of information resource. On the basis of the regularities found, the communication form within information space is designed. Information necessary for decision-making is not properly motivated and argued completely, clearly and distinctly. The lack of clarity in cause-effect relationships and the results of corrective actions is observed. In presented work the authors offer their original approach to the problems of informatization of a subject area, consisting of design of unified analytical information space, as an environment where the analytical information resource of the subject area is accumulated and processed. As a tool for implementing an analytical information space the project of software product is offered.  

Doctoral Thesis Referee

Master Theses Supervisor

Doctoral Thesis Supervisor/Co-supervisor

Scientific editor of monographs in foreign languages

Scientific editor of a monograph in Georgian

Editor-in-Chief of a peer-reviewed or professional journal / proceedings

Review of a scientific professional journal / proceedings

Member of the editorial board of a peer-reviewed scientific or professional journal / proceedings

Participation in a project / grant funded by an international organization

Participation in a project / grant funded from the state budget

Patent authorship

Membership of the Georgian National Academy of Science or Georgian Academy of Agricultural Sciences

Membership of an international professional organization

Membership of the Conference Organizing / Program Committee

National Award / Sectoral Award, Order, Medal, etc.

Honorary title

Monograph

Handbook

Research articles in high impact factor and local Scientific Journals

Publication in Scientific Conference Proceedings Indexed in Web of Science and Scopus